What Is Google Ads?
Google Ads Full Information, Google Ads, Also Known As Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, By showing these ads Google makes money from searches. it is an online advertising system developed by Google, where advertisers pay to display advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. let’s start the Google Ads Full Information session.
Types Of Google Ads
From my point of view, there are seven types of Google Ads
1. Search Advertisement
This ad type refers to ads that are shown on the search engines when we search for specific keywords and seen the ads shown on that keyword. search ads only appear to those who are already searching for your product or service.
2. Display Advertisement
Display ads, also known as banner ads, it is a form of online paid advertising that is basically a designed image or a photo and copy. Viewers can click on the image with the promotion to then be taken to the corresponding landing page. Display ads are ads that are shown on the articles, videos, or websites that consumers browse.
3. video Advertisement
The term video advertising refers to online display advertisements that have video within them, but it is generally accepted that it refers to advertising that is shown before, during, and/or after a video stream on the internet. The advertising units used in these units are like the traditional sports advertising you see on television, although often they are “cut-down” to be a shorter version than their TV.
4. Shopping Advertisement
Google shopping ads are those ads that consist of any product’s image, price, and the merchant’s name. Once you submit the product details to your merchant center feed, it creates the ads and it is shown to people who are searching for them. Google shopping ads give the opportunity to the customer to overview and compare the products before visiting their websites. this is a simple way to advertise your e-commerce website or product.
5. Mobile Apps Advertisement
The popularity of free apps and mobile games has also given rise to mobile ads and ad networks. Mobile app advertising is a way for app developers to make money in their apps by serving ads within the apps. If you would like your ads to appear only in specific mobile apps, you can adjust that setting according to your need. Sign in to your Google Ads account. Click Display campaigns in the navigation panel. From the navigation panel on the left, click Placements.
6. Smart Advertisement
Smart Ads Campaigns automatically show ads to locals in your areas to drive website visits, online sales, and offline store visits. It’s a great, cheap way to bring in more sales. If you are a local business that can’t afford an outside agency to run your Google Ads account, Smart Ads Campaigns are for you.
7. Discovery Advertisement
Discovery ads are combined compelling visuals with robust audience targeting features to create a new ads experience that generates demand, instead of waiting for a user to express demand through search. The ad format itself is engaging and gives advertisers another tool to drive action across the funnel. it Inspires consumers as you showcase your brand or products in visually engaging images, rendered natively across Google properties.
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