Digital marketing is changing and today I’m going to tell you the biggest digital marketing trends that are emerging in 2021 this is based on real research this is based on industry data and it’s all been compiled together for you so that you can stay ahead of the curve going into this year let’s dive into the biggest things that you need to be focusing on and thinking about that are emerging for digital marketing going into this year let’s dive into it.
1. Tik Tok Reels And Stories.
There are three emerging places where customers are where people are where you can distribute content and where you can get a very big reach and there’s a little bit less competition so make sure that you have tik tok reels and stories as part of your strategy pro tip for tik tok and reels you’re gonna have to storyboard out your content and for stories, you’re going to have to create a lot of content and post frequently if you want it to be an effective number.
2. Short-Form Video Ads
It’s for paid media and for social media are going to be incredibly important video is the fastest-growing medium it’s what the consumer wants to see and if you can make a great short-form video you can have a massive impact within your industry if you are in a niche industry that doesn’t have a lot of short-form videos this is a huge opportunity for you to get ahead of the curve oh by the way the last one that I’m going to go over might be the biggest thing this year so make sure you stay until the end.
3. Virtual Everything
virtual events virtual memberships most things have gone virtual so it’s very important that you have a virtual event virtual membership presence number four creative online experiences are going to be critical contests games quizzes ways to interact with your customer online that gets them feeling like you’ve got a connection.
5. Media Buying
on niche sites and influencers, media buys are going to be really important and have become a new way that you can develop a business model in niche areas.
6. Clear Strategy
KPIs and forecasting around every single digital marketing channel that you’re running advertising on that’s going to be critical.
7. Tracking That Actually
shows you exactly where you’re getting conversions from and what as well as CRM and database integration that shows you everything from the first touch to the whole customer journey all the way down to the final sale and that person inside of the database and then of course using that to create a full-cycle advertising campaign to sell them additional products and services.
8. User Privacy Protection
this is huge this is having impacts as far as apple’s network facebook’s network and the google chrome browser so user privacy protection could be seriously elevated this year if that’s the case it’s very important that you start getting your database management in order.
9. Marketing Automation
It is critical email marketing automation campaigns that continue while you’re asleep ads that continue to run in a sequence without you even thinking about it further refinement of cost per acquisition and return on ad spend targets marketing automation is critical and it’s going to be really big this year because it can provide you with perpetual sales.
personalization in ads personalization in email personalization and any type of marketing that you can have out there is going to be key a little bit of personalization is going to have a serious impact on your engagement click-through rates and conversion rates.
11. Determining The ROI For Every Different Type Of Digital Marketing
that you’re doing going to be one of the most important things because as businesses get more closely integrated with online they are going to need to be able to clearly prove the business model around everywhere that they’re spending.
12. The Merge Of Business Intelligence With Digital Marketing Intelligence
it’s going to be closer than ever before what is the product-market fit how much are competitors spending where are they going in what markets are they national or are they international using the overall business intelligence to further dictate and align with the digital marketing strategy is going to be critical and important as we see bigger businesses come online.
Before I get to the last one I just want to mention that all of the tried and true methods for digital marketing are going to be equally important if not more important than ever before this includes search engine optimization this includes different types of paid media email marketing affiliate marketing all these different types of
advertising social media marketing conversion rate optimization is going to be incredibly important and none of that is going away okay the last thing that I have for you today is
13. Clubhouse Will Clubhouse
one of the fastest-growing social media sites right now be incredibly important for you going into 2021 it’s something to keep an eye on a lot of the heavy hitters in digital marketing are talking about it right now it’s a niche network where you can interact with very cool people so it’s something to keep an eye on the jury is out on whether or not it will actually grow and turn into a place where you should spend your time but the clubhouse is something to think about I have one more pro tip for you and that is search engine optimization everywhere what do I mean by that well I mean no matter where you are on the web optimizing for that search engine whether you’re in LinkedIn you’re in Instagram you’re in google you’re in youtube as we see more and more of these sites develop hashtag based searches and we see more and more of these sites have more people coming on and trying to look for content that they enjoy search engine optimization on every platform is going to be more important than ever before.
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